Go Talk General Trading L.L.C. is a premium partner for the UAEs top Telecom Operators since 2011. Since inception, we have consistently been amongst the top 3 channels for Consumer Post-Paid acquisitions. Over the last 10 years we have successfully built Direct sales, Retail, Tele-sales and Enterprise channels delivering quality sales experience to our Customers. We are an Integrated Telecom Services Company, with a prime focus on partnering Operators in their Customer acquisition and Life Cycle Management journey.
Our team consists of 100+ sales professionals and an experienced back-end team that contribute to over 50,000 Customer acquisitions for partnered Operators in a year. We are partnered with various retail outlets, Hypermarkets and Government Agencies allowing us to capture the UAE market with 40+ individual stores that are all regulatory compliant and various new locations being added every month.
To develop our team and grow quality customer acquisition for Etisalat.
Our Mission
To become the leading channel partner for Etisalat in all verticals.


Founded in 2011, GoTalk General Trading LLC began as a telecom channel partner with a single operator and expanded to serve both major UAE telecom operators by 2014. In 2019, we refocused our strategy to become an exclusive channel partner of Etisalat Telecommunication, significantly enhancing our market presence. We currently operate over 60 kiosks and 15 franchise outlets across the UAE, with plans for further expansion. Our operations are supported by a team of over 300+ professionals and a robust back-end structure, ensuring high standards and efficiency. We are also exploring opportunities of diversified partnerships in UAE, and acquire new ventures.
At GoTalk General Trading LLC, our success is driven by a dynamic and young team led by a strong senior management group. We pride ourselves on fostering a friendly, home-like work culture where every employee is valued and encouraged to grow.
Our strategic partnerships with leading supermarkets, hypermarkets, and government entities, along with our presence in major malls and community centres, underscore our commitment to excellence. As we look to the future, we remain open to diversifying our business models and exploring new opportunities, always striving to be at the forefront business.


Established Entrepreneur with over 10 years of experience in the UAE Telecom Industry. Winner of the KMCC Entrepreneur Award, featured in the 'Top 100 Most Influential Malayalees in the UAE'.
25+ years experience across India and UAE with Sales & Distribution, Marketing, Retail in Vodafone India. Mcommerce and Business development in top-ranked NBFCs.
Joined as a channel Partner for Du Telecom where we got established as the leading partner for consumer Post-paid
Signed up with Etisalat as indirect sales partner
Successfully operated across 7 countries inside Airport departure (Philippines, India, Pakistan, China, Japan, Saudi Arabia, USA and through tie-ups with Spice Jet, Cathay Pacific and VFS Global) with sale over 10,000 Visitor Lines monthly. Forced from competition to stop due to new TRA rules
Subsequently started the Post-paid business
Partnered in the SMB Business with Etisalat
Won awards for Sales performance and quality of acquisition including Etisalat Digital products.
Resumed Consumer Business with Etisalat as a Modern Trade Partner
Successfully made it to the top partner for Etisalat
Became an Exclusive Etisalat Partner, exiting from competition
Started Tele-Sales wing with community Sales contributing 80% to MNP sales
